By Scott Cohen
The Atari tale is the vintage story of an self sufficient entrepreneur who became an easy invention right into a significant cultural, monetary, and technological phenomenon. In 1972 Nolan Bushnell, the enterprising younger engineer who invented Pong (the great-granddaddy of all video games), based Atari with a trifling $500. by way of its 10th anniversary, Atari had turn into a $2-billion-a-year empire--making it the fastest-growing corporation within the background of yankee company. at the present time, notwithstanding, the corporate that after managed over eighty percentage of the video-game marketplace has misplaced its carry over the anticipated 17 million American families with games to its a number of rivals, and scandal has rocked Wall road. In Zap! Scott Cohen profiles Atari from its humble beginnings in Silicon Valley, California, via its multi-nillion-dollar sale to Warner Communications, to its headline-making current. He has interviewed many former and current staff (both designers and of artistic mind's eye and innovation that enabled Atari to dominate the marketplace for goodbye and identifies these which, in spite of everything, will verify no matter if Atari will live to tell the tale in a hugely aggressive, transforming into marketplace. An upbeat, first-hand modern historical past, Zap! is an engaging combination of computing device know-how, popular culture. and high-stakes firm.